Facebook saw a marginal increas

AFacebook Messenger and Snapchat in terms of mobile reach and brand awareness in the United States WhatsApp has an estimated 68 million users in the US in 2019 and is projected to grow to 85.8 million users in 2023. US users are also spending more of their time on WhatsApp and less time on other major social networks. According to Statista user engagement with WhatsApp increased by 44 in 2018 while engagement on Snapchat Instagram and Twitter decreased. e of 3.

The growing popularity of private messaging apps like WhatsApp marks a fundamental shift in peoples social sharing habits. Rather than post a hilarious meme or interesting article on their Facebook wall for all their followers to Digital Marketing Service see many social media users prefer to share links privately with a family member or small group of friends. In fact a joint study by GlobalWebIndex and We Are Social showed that 63 of people prefer to share content on dark social channels like private messaging apps. For that reason apps like WhatsApp are becoming an increasingly important traffic source for websites. Grow Your Business With HubSpots Tools for WordPress Websites.



To leverage the increasing popularity of WhatsApp and drive more traffic to your site you can add a WhatsApp share button to your WordPress site. Providing a button will make it easy for visitors to share your content with their friends on the app. Below well look at a few tools you can use to add a WhatsApp share button to your site in no time. Plugins to Add a WhatsApp Share Button to Your WordPress Site Think about how inconvenient the process of sharing a link on WhatsApp or any social platform is without a button. A visitor would have to copy the URL of whatever post or page they wanted to share exit out of or minimize your site open WhatsApp and paste the URL into a direct message or group chat.